Before You Advertise Your Wedding Business ...
There is one crucial step any wedding business must take before pursuing other promotion: invest in a quality web site.
Why is this so important? Today's bride expects it, and will be unlikely to consider a vendor that doesn't have a web site. She appreciates the empowerment the web has given her to make more choices and do more sorting of her options before "investing" in a phone call.
What's more, it's becoming less and less likely that a bride who responds to your ad will do so by picking up the phone -- the next step she'll take is to visit your web site. That means that if your site isn't up to par, you stand to lose much of the business you're drumming up with your advertising. (And worse ... you may falsely conclude your ad's not working. More on this to come.)
Bottom line: until you have a web site that accurately and appropriately represents your business, investing in advertising doesn't make sense. Start with a quality site -- and, once it's ready, be sure you do back it up with sufficient advertising so that brides can find your home in cyberspace.
Why is this so important? Today's bride expects it, and will be unlikely to consider a vendor that doesn't have a web site. She appreciates the empowerment the web has given her to make more choices and do more sorting of her options before "investing" in a phone call.
What's more, it's becoming less and less likely that a bride who responds to your ad will do so by picking up the phone -- the next step she'll take is to visit your web site. That means that if your site isn't up to par, you stand to lose much of the business you're drumming up with your advertising. (And worse ... you may falsely conclude your ad's not working. More on this to come.)
Bottom line: until you have a web site that accurately and appropriately represents your business, investing in advertising doesn't make sense. Start with a quality site -- and, once it's ready, be sure you do back it up with sufficient advertising so that brides can find your home in cyberspace.
posted by Laurie at 8:26 PM
2 Comments:
Laurie you are spot on! I just went to a great seminar hosted by the Knot. They had some excellent tips on what to include in your site.
Thank you! I'm glad you visited and that The Knot has provided you helpful info as well. And I appreciate your comment!
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