Wedding Marketing Strategy: Bridal Show Tip

If you're participating in a bridal show this season, odds are you've put a great deal of effort into having the best possible display and handouts ready. You've no doubt paid close attention to staffing. You've probably updated your pricing, and maybe even already considered branded attire and other key details of the show-day experience.

But, have you pre-planned how you'll handle the leads you receive after the show is over?

By not marketing to bridal show leads, many wedding professionals miss out on big part of the value of participating. Are you one of them?

It can be hard to find time to prepare and send follow-up information in a timely fashion. Once the show is over, there is the scramble to get back to regular business, and deal with inbound calls from brides who saw you at the show. And, there's all the other work that piled up while you were prepping for the show. It's not hard to see how follow up mailing/emailing to your list of interested brides can slip through the cracks.

The solution? Make preparing your mailing a pre-show activity. Design a postcard, brochure or letter for follow-up mailing, and have it printed and ready before the show. That way, all you'll have to do is apply a label and send once you have your list.