Excellent insights into marketing mistakes

I found this great article on common marketing mistakes via Marketing Profs (www.marketingprofs.com). I enjoy reading (and recommend) Marketing Profs as a great site for 30,000-foot marketing strategy insights, but sometimes find it too superficial when it comes to the kind of tactical issues and day-to-day marketing challenges facing smaller companies. But this article from a consultant specializing in smaller companies is down-to-earth, clear and helpful.

Check it out on the author's site -- his company is called Emerge Marketing. Here's the link:

5 Most Common Marketing Mistakes