Marketing Day

Those of you that have seen my presentation "9 Ways to Optimize Your Marketing for Results" already know that I advocate setting aside a single day each year and dedicating it completely to reviewing the past year's results and establishing the next year's plan.

Gwen Moran, author of a useful article I just found on Enterpreneur.com, has come up with a helpful blueprint for how to use that "marketing day." (Well, maybe her plan requires more like a day and a half, since she doesn't appear to have allowed time for sleeping!)

Here's a link to her helpful article:

23 Hours to a Great Marketing Plan

Excellent insights into marketing mistakes

I found this great article on common marketing mistakes via Marketing Profs (www.marketingprofs.com). I enjoy reading (and recommend) Marketing Profs as a great site for 30,000-foot marketing strategy insights, but sometimes find it too superficial when it comes to the kind of tactical issues and day-to-day marketing challenges facing smaller companies. But this article from a consultant specializing in smaller companies is down-to-earth, clear and helpful.

Check it out on the author's site -- his company is called Emerge Marketing. Here's the link:

5 Most Common Marketing Mistakes