A Clever Tip to Acquire Referrals from Your Brides and Grooms

I ran across this fabulous tip from Duct Tape Marketing -- a way to turn your customer testimonials into referrals.

Basically, the idea is to take a great testimonial quote from a client, and make it the content of a postcard. (Put the quote itself on the graphics side of the postcard -- with an appropriate image, or just eye-catching color that is consistent with your branding.) Then on the text side of the card, print a simple special offer -- something free with an order, or some sort of discount.

Then send each of your recent brides 10-15 of these postcards with a letter inviting them to send these on to their friends -- some of whom, as you know, will have a wedding in their near future! Of course, pre-stamp the cards, so all that your bride has to do is fill in the address.

Your bride gets the pleasure of offering her friends a special deal on a service that she herself found valuable. (You could even create space on the text side of the card so that the referring bride can fill in her own name, and phrase the text so that they discount is "courtesy of her referral.") And you, of course, get the benefit of a her help in getting your name into the hands of well-qualfied prospects.

Read more here:

The Small Business Reverse Testimonial Referral Tactic