Research Shows Direct Mail On The Rise!

If you've been here before, then you know that one of my favorite topics is direct mail -- more specifically, how direct mail can benefit wedding vendors and be more effective than direct email. My observation about direct mail has been that, since it has fallen out of favor with so many wedding vendors, there is less clutter in a bride's physical mailbox than her electronic one.

Well, now there's even more reason to reconsider direct mail: research shows that women prefer it to email. A new study shows that 85% of women will read marketing materials received via postal mail -- while only about half will look at email marketing. What's more, response rates to direct mail that includes a special offer are actually climbing aggressively -- currently 63%, versus just 54% in 2005.

For more information on the research, visit this link:

Study: More Women Read Snail Mail Than Email Direct Mail/