Don't Take My Word For It ...

When you're in the advertising business, it can be hard to tell your clients that the solution to their problems is more -- not less -- marketing investment. It can sound self-serving. But, more often than not, it's true.

Too many wedding vendors consider marketing a "luxury" that they'll "splurge" on "after they're making money" -- instead of the fuel that generates the business in the first place. I believe this is why so many wedding vendors end up pursuing their business in a half-hearted (and often half-time) way. They haven't given themselves a fighting chance to succeed.

Thankfully, you don't have to take my word for it. The eggheads over at MarketingProfs.com say it better than I do in a helpful, brief post:

Set Your [Marketing] Objectives First, Then Budget

Remember, your marketing is more likely to fail because you didn't budget proportionate to your objectives than any other reason. Underspending can be worse than not spending at all.