A Sound Bite About Blogging

At the VerticalResponse conference last week, I saw an excellent presentation by their marketing director on using social media to promote a small business.

She came up with a simple way to decide if a blog is likely to be successful: it must consistently offer readers something to learn, gain or enjoy. Otherwise, your blog could be perceived as just pure marketing -- and you'll likely turn people off.

Learn, gain or enjoy: a quick, straightforward way to determine if the blog you're planning for brides will actually get their attention.